Nexus

Clients

Nexus Calistenia

Service:

Branding

Social Media

What if strength wasn't measured by how much you lift, but by how deeply you connect with your body? | Visual identity for a calisthenics brand based in Mendoza, Argentina.

Enero 2025

Nexus

Clients

Nexus Calistenia

Service:

Branding

Social Media

What if strength wasn't measured by how much you lift, but by how deeply you connect with your body? | Visual identity for a calisthenics brand based in Mendoza, Argentina.

Enero 2025

Nexus

Clients

Nexus Calistenia

Service:

Branding

Social Media

What if strength wasn't measured by how much you lift, but by how deeply you connect with your body? | Visual identity for a calisthenics brand based in Mendoza, Argentina.

Enero 2025

about

ESP | NEXUS® nace del encuentro entre el cuerpo y la mente. Una marca que entiende el movimiento como una herramienta de autoconocimiento, donde cada entrenamiento tiene un propósito y cada desafío es una oportunidad para descubrir el propio potencial. Basada en la calistenia, la biomecánica y la propiocepción, la identidad construye un universo contemporáneo que traduce fuerza, precisión y conexión en una experiencia visual coherente y consciente.

ENG | NEXUS® was born at the intersection of body and mind. A brand that understands movement as a tool for self-discovery, where every workout has a purpose and every challenge becomes an opportunity to go further than you thought possible. Rooted in calisthenics, biomechanics and proprioception, the identity builds a contemporary visual universe that translates strength, precision and connection into a cohesive and mindful experience.

credits

Brand Identity, Creative Direction, Strategy

Abril Rodriguez Yarke