Hype Pasta

Clients

Hype Pasta

Service:

Branding

Packaging

Art Direction

A bold identity for a Mendoza pasta concept that dares to treat food as a gastronomic art form.

Abril 2025

Hype Pasta

Clients

Hype Pasta

Service:

Branding

Packaging

Art Direction

A bold identity for a Mendoza pasta concept that dares to treat food as a gastronomic art form.

Abril 2025

Hype Pasta

Clients

Hype Pasta

Service:

Branding

Packaging

Art Direction

A bold identity for a Mendoza pasta concept that dares to treat food as a gastronomic art form.

Abril 2025

about

ESP | HYPE PASTA® nace como un cruce entre gastronomía y arte. Un espacio donde cada plato se piensa como una obra y cada receta como una declaración. Inspirada en la lógica de una galería, la marca propone una experiencia curada, pastas de autor, y combinaciones audaces. Una marca que cocina con estética y que entiende que el buen gusto empieza en los ojos. Hype no busca solemnidad, sino impacto. Crea piezas comestibles, servidas como experiencia, con intención y mucho, mucho gusto.

ENG | HYPE PASTA® was born as a fusion between gastronomy and art. A space where every dish is conceived as an artwork and every recipe as a declaration. Inspired by the logic of an art gallery, the brand proposes a curated experience, author pastas and bold combinations. A brand that cooks with aesthetics and understands that good taste begins with the eyes. Hype doesn't seek solemnity, it seeks impact. It creates edible pieces, served as experience, with intention and a whole lot of flavor.

credits

Creative Direction, Strategy

Abril Rodriguez

Filmmaker

Mariano López

Photography

Franco Calisaya